How to Brand Your Business like a Pop Star!

Posted by Richard Dimarco Barea on May 15, 2015 12:10:00 AM

Are you ready to grow your brand? While pundits can argue over the quality of an artist like Taylor Swift, how trend-setting Pharrell's hat really is or even if Don Draper is ever going to get out of his thing is clear, you definitely know everybody I just mentioned! Why? Because they are well branded!

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Topics: branding, pop culture, inbound marketing

Avicii's Pop-Culture Music Video: The Ultimate Inbound Marketing Asset

Posted by Richard Dimarco Barea on Jan 22, 2014 12:29:00 PM

The video 'Wake Me Up' by a Avicii is a strategic marketing effort to acquire new consumers in narrative visual form. The video posits two sisters trying to find their place in society amidst the metaphor of a small rural and country town reminiscent of the musical composition.

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Topics: advocate, experiential marketing, wake me up, branding, Video, SEO, music video, avicii, touchpoints, musical composition, web video, strategic marketing, pop culture, inbound marketing, customer journey, youtube, analysis

About TGA

The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!


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