The Inbound Marketing Funnel: From Prospect to Customer

Posted by Richard Dimarco Barea on Jan 20, 2014 3:00:00 AM

The mysterious inbound marketing funnel is really a simple mechanism with three key sections: TOFU (top of funnel), MOFU (middle of funnel) and BOFU (bottom of funnel). Each section can be optimized with specific content that helps to push the customer further down from prospect to lead and ultimately to customer.

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Topics: Lead Generation, lead generation funnel content optimization, inbound marketing

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The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!


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