Facebook vs Linkedin Lead Ads with Inbound Marketing

Posted by Vanessa Alfonso on Aug 2, 2016 11:29:00 PM

So you've decided it's time to invest money in your social media distribution strategy. Before you start creating ads across all social media platforms, it is important to know their individual strengths and benefits. Today, lead advertisement is popular on three platforms: Facebook, LinkedIn and Instagram, each catering to a vast audience with differing needs. So which platform is best for your business? 

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Topics: Lead Generation, inbound marketing, inbound marketing strategy, lead ads

The Inbound Marketing Content Distribution Strategy

Posted by Vanessa Alfonso on Jun 16, 2016 8:55:37 AM

The success of the Internet is due mostly to content, and the success of your content is impacted largely by the Internet. So why is the traffic to your website so low? Popular bloggers say the secret to building up an audience with content is to focus on the 80/20 rule. Where they spend 20% of their time creating content and the other 80% to promoting it. It's time to take a look at your inbound marketing content distribution strategy and start building up a strong network.

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Topics: Lead Generation, inbound marketing, distribution strategy, inbound marketing strategy

Inbound Marketing and Lead Generation

Posted by Vanessa Alfonso on Jun 9, 2016 9:01:16 AM


How is your company generating leads? Inbound marketing is “the process of helping potential customers find your company often before they are even looking to make a purchase and then turning that early awareness into brand preference, and ultimately, into leads and revenue.” The holy grail of lead generation is based on several steps that lead to a successful campaign. Without these steps in place, you could be wasting your efforts...and worst your money.

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Topics: Lead Generation, inbound marketing, inbound marketing strategy

How Inbound Marketing Increased 'CrewHu' Revenue By 100%

Posted by Jon Belgrad on Jul 27, 2015 8:00:00 AM

Source: Idea Champions
"I've seen time and time again how a lack of alignment [between sales and marketing] can not only make processes less efficient and stressful, but they can truly affect results when it comes to any type of sales or marketing initiative." - Dani Buckley via HubSpot
Having trouble converting your leads into paying customers? Are your sales and marketing teams disconnected from one another? By taking steps to connect your sales and marketing teams you should start reaching your business goals more easily than ever before.
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Topics: Lead Generation, content marketing, Smarketing

Lead Generation Knockout: Attract the Right Visitors to Your Website

Posted by Jon Belgrad on Jul 13, 2015 8:00:00 AM

Source: Phoenix CNC Creations

Are you wasting countless hours attracting leads who just aren't right for your business? Want to optimize your time, and bring in more leads who 'fit' with your business? It's time to upgrade to modern marketing and KNOCKOUT Lead Generation tactics. Start bringing in the best visitors to your website so you can spend your valuable hours working for that knockout, to convert them to leads who will turn into paying customers.

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Topics: Lead Generation, content marketing, content creation

4 Crucial Facts about Lead Nurturing and Sales

Posted by Richard Dimarco Barea on Jun 9, 2015 7:02:23 PM

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Topics: Lead Generation, hubspot, lead nurturing, sales and marketing alignment, marketing automation

4 Tactics to Drive Leads Through the Funnel Faster

Posted by Richard Dimarco Barea on Feb 24, 2015 11:42:01 AM

Whether your prospects are in the top of the funnel or have received various e-mails from you it is always important to establish a sense of urgency to push them through the buyer journey as fast as possible. When setting up your inbound marketing campaign components (social media messages, content offer, ppc ads, blog articles) focusing on tapping into the scarcity principle that we are gentically programmed with is valuable in your ability to drive to the bottomline.

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Topics: Lead Generation, sales, inbound marketing, funnel, sense of urgency

4 Best Practices for Building Buyer Personas

Posted by Richard Dimarco Barea on Oct 12, 2014 6:55:43 PM

All of your marketing should revolve around your customers, but who really are your customers? Most first-timers to creating buyer personas usually go wither too specific or too broad and create campaigns that just don't generate the leads that they are expecting. Hence, we decided to offer you some of the best practices we found that generate leads for your organization instantly!

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Topics: Lead Generation, inbound marketing, buyer persona

What the Heck is MPL (Margin Per Lead)?

Posted by Richard Dimarco Barea on Sep 25, 2014 8:00:00 AM

When it comes to developing your marketing strategy you've heard of so many acronyms right? CPL, CPA, ROI, CPM and CPC. While those are all important (and 'Old School') they only discuss one side of the business equation---the Sales and Marketing side.

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Topics: marketing, Lead Generation, cost per lead, roi

Startup Landing Pages that FAIL!

Posted by Richard Dimarco Barea on May 23, 2014 4:16:00 AM

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Topics: marketing, Lead Generation, startup, inbound methodology, tips, landing pages

About TGA

The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!


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