Why Inbound Marketing for IT Companies Makes Sense

Posted by Richard Dimarco Barea on Feb 3, 2014 10:00:32 AM

Why Inbound Marketing Is a Great Fit for Tech Companies

I am surprised more tech companies aren’t using inbound marketing. To me, it seems like such a natural fit. Tech company buyers consume even more online information (14.8 pieces versus 10 for the average buyer) in the process of researching their buying decision. In addition, the purchase cycle is long. Most tech buyers take between 4 and 6 months to make a purchase (see the graph below, courtesy of Google). If the average buyer gets 60% of the way through the sales process before they are willing to engage with a salesperson, then that means tech buyers spend 2.5 to 3.5 months self-educating. It is during this time period that companies win or lose business.

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Topics: Lead Generation, Industries, IT, inbound marketing

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The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!


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