Guy Kawasaki’s Top 10 Social Media Tips for Non-Profits

Posted by Richard Dimarco Barea on Apr 12, 2014 12:15:00 PM

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Topics: marketing, Lead Generation, top 10, miami, guy kawasaki, Non-Profit, Industries, E-mail Marketing, nonprofit, Retention Marketing, social media, NPO

Top 10 Reasons Why Real Estate Agents Should Use Inbound Marketing

Posted by jennawieser on Feb 8, 2014 3:09:54 AM

There's nothing that you love more than a nice HOT lead, right? The more the better and you can't get enough of them, right? So we decided to give you what you want. When you are ready with a big bucket to capture the waterfall of leads necessary for you to build a team of stellar mini-you's read through the list and start building your LEAD EMPIRE!

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Topics: Lead Generation, real estate, Industries, social media, inbound marketing

Why Inbound Marketing for IT Companies Makes Sense

Posted by Richard Dimarco Barea on Feb 3, 2014 10:00:32 AM

Why Inbound Marketing Is a Great Fit for Tech Companies

I am surprised more tech companies aren’t using inbound marketing. To me, it seems like such a natural fit. Tech company buyers consume even more online information (14.8 pieces versus 10 for the average buyer) in the process of researching their buying decision. In addition, the purchase cycle is long. Most tech buyers take between 4 and 6 months to make a purchase (see the graph below, courtesy of Google). If the average buyer gets 60% of the way through the sales process before they are willing to engage with a salesperson, then that means tech buyers spend 2.5 to 3.5 months self-educating. It is during this time period that companies win or lose business.

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Topics: Lead Generation, Industries, IT, inbound marketing

Real Estate Firm Increases Sales Nearly 300% in under 2 Years

Posted by Richard Dimarco Barea on Jan 28, 2014 3:42:00 AM

Memphis Invest had no way of connecting online and offline efforts, or measuring their success. They essentially had no marketing strategy, and thus had no way of tracking who was coming to their website, what they were looking for, and if they actually turned into customers.

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Topics: leads, real estate, Industries, testimonial, sales, inbound marketing

About TGA

The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!

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