Branding and Inbound Marketing: The Altizer's

Posted by Vanessa Alfonso on Dec 1, 2016 12:00:00 AM

Good branding is at the heart of any good business. But what happens if your business has never developed an "identity", or if you’re just starting out? Trying to build a business from scratch can be challenging and sometimes it might even seem unclear where to start. A good branding strategy will make your business model and ideals clear to the market. 

Your brand is your why, the reason your company exists.

 

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Topics: inbound marketing, inbound branding, inbound marketing strategy

How a Social Media Influencer Strategy Helped Generate 31K Leads in a Weekend

Posted by Vanessa Alfonso on Nov 1, 2016 10:11:00 AM

Building a new brand isn’t only about how many people you can reach with your content or how innovative your parties are. For many consumers today, becoming loyal customers requires a certain amount of transparency from companies. These are aspects of your Inbound Marketing campaign to consider when deciding who you’re targeting and how you will connect with them on a personal level.

 

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Topics: facebook ads, inbound marketing, social media influencers, inbound marketing strategy

Inbound Marketing Facebook Lead Ads: The PrimeRaw Story

Posted by Vanessa Alfonso on Oct 3, 2016 8:00:00 AM

Have you ever heard the saying "stick to what you're good at?" Your business is your calling and unless that passion is business-to-business marketing or public relations, it's likely that you'll need help getting started. But you shouldn't be spending money without any real guarantee on return on investment. Yea, I started with the big marketing term. 

As experts in the field of Inbound Marketing, we've seen our fair share of mistakes, from friends starting a new business venture to clients admitting they don't know what else to do. Thankfully, that's what we're good at - helping others be successful.  

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Topics: facebook ads, inbound marketing, inbound marketing strategy

Quit Making These 4 Inbound Marketing Mistakes

Posted by Vanessa Alfonso on Sep 5, 2016 9:43:00 PM

 

As experts in the field of Inbound Marketing, we've seen our fair share of mistakes, from friends starting a new business venture to clients admitting they don't know what else to do. The truth is these 4 mistakes are usually in every scenario and are easy to avoid if caught early, so we've decided to share them with you. 

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Topics: inbound marketing, inbound marketing strategy

Facebook vs Linkedin Lead Ads with Inbound Marketing

Posted by Vanessa Alfonso on Aug 2, 2016 11:29:00 PM

So you've decided it's time to invest money in your social media distribution strategy. Before you start creating ads across all social media platforms, it is important to know their individual strengths and benefits. Today, lead advertisement is popular on three platforms: Facebook, LinkedIn and Instagram, each catering to a vast audience with differing needs. So which platform is best for your business? 

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Topics: Lead Generation, inbound marketing, inbound marketing strategy, lead ads

The Inbound Marketing Content Distribution Strategy

Posted by Vanessa Alfonso on Jun 16, 2016 8:55:37 AM


The success of the Internet is due mostly to content, and the success of your content is impacted largely by the Internet. So why is the traffic to your website so low? Popular bloggers say the secret to building up an audience with content is to focus on the 80/20 rule. Where they spend 20% of their time creating content and the other 80% to promoting it. It's time to take a look at your inbound marketing content distribution strategy and start building up a strong network.

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Topics: Lead Generation, inbound marketing, distribution strategy, inbound marketing strategy

Inbound Marketing and Lead Generation

Posted by Vanessa Alfonso on Jun 9, 2016 9:01:16 AM

 

 
 
How is your company generating leads? Inbound marketing is “the process of helping potential customers find your company often before they are even looking to make a purchase and then turning that early awareness into brand preference, and ultimately, into leads and revenue.” The holy grail of lead generation is based on several steps that lead to a successful campaign. Without these steps in place, you could be wasting your efforts...and worst your money.

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Topics: Lead Generation, inbound marketing, inbound marketing strategy

5 Mistakes You're Making with Inbound Marketing

Posted by Vanessa Alfonso on Jun 2, 2016 11:28:30 AM

 
You're a small business owner struggling to find your loyal consumer market base. You've tried marketing that leads to nowhere, throwing money away. Asking yourself, what are you doing wrong? 7 6% of B2C marketers report using content marketing, yet only 37% say their strategy is effective.  Worry no more, we have the answers. 

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Topics: inbound marketing, social media ads, inbound marketing strategy

About TGA

The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!

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