Branding and Inbound Marketing: The Altizer's

Posted by Vanessa Alfonso on Dec 1, 2016 12:00:00 AM

Good branding is at the heart of any good business. But what happens if your business has never developed an "identity", or if you’re just starting out? Trying to build a business from scratch can be challenging and sometimes it might even seem unclear where to start. A good branding strategy will make your business model and ideals clear to the market. 

Your brand is your why, the reason your company exists.


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Topics: inbound marketing, inbound branding, inbound marketing strategy

Back To The Future of SEO: Creating Keyword Rich Content

Posted by Jon Belgrad on Jun 22, 2015 8:00:00 AM

If you're looking to do some search engine optimization, you know there is value in optimizing your website for search engines (SEO) so that people can find you as they search the internet. Do you know how much value inbound marketing can add to your search engine optimization strategy? Using inbound marketing, you can bring the right traffic to your website and more easily nurture them into paying customers. Why inbound marketing? Because it's based on CONTENT! What kind of content should you be creating?

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Topics: SEO, inbound marketing, content marketing, inbound branding

Inbound Branding 404: How to Find Your Social Media Money Tree

Posted by Jon Belgrad on Jun 4, 2015 1:08:00 PM

How many likes does it take to convert a lead? Is it the email that nurtured your lead? Or a blog post? Use these tools to measure your brand's success and use real data to measure your return on investment.

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Topics: digital marketing, roi, social media marketing, inbound branding

Inbound Branding 303: How to Monitor Your Brand Online

Posted by Jon Belgrad on Jun 1, 2015 8:06:00 AM

You may invest months or years of creative energy into building your brand, (not to mention money) and it can all be torn down in a matter of minutes if you don't monitor it properly. Taking a proactive approach allows you to mitigate situations before they create lasting, harmful effects on your entire company. Follow our Inbound Brand monitoring best practices to ensure your digital footprint is always working for you and never against you.

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Topics: branding, roi, social media marketing, inbound branding

Inbound Branding 202: Taking Your Brand Live!

Posted by Jon Belgrad on May 25, 2015 7:20:46 PM

Last time we posted about Inbound Branding: How Your Brand Stays Relevant on the Internet to help you start with the basics (mission, values, visibility, and trust). This time we are delving further into the topic by describing how to stick out by managing your inbound branding efforts properly to increase your brand equity. 
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Topics: branding, SEO, strategic marketing, digital marketing, inbound branding

Video Marketing & Inbound Branding

Posted by Richard Dimarco Barea on May 19, 2015 3:48:00 PM

Did you know that there are more than 7 billion videos watched each and every day on Facebook and YouTube? One thing is clear: customers are hungry for video and you need to begin integrating it into your Inbound Branding and Inbound Marketing Strategy. A recent survey confirms that businesses that are using video have a leg up in 2015.

Video Marketing Highlights

Some of the highlights of our survey include the following stats:

  • 4 times as many consumers would rather watch a video about a product than read about it.
  • 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
  • Customers are nearly 50% more likely to read email newsletters that include links to video.
  • 4 in 5 consumers say a video showing how a product or service works is important.

Video Marketing Cheat Sheet

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Topics: inbound marketing, inbound branding, video marketing

About TGA

The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!


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