Many SMBs, Non-Profits and Startups know Social Media is important but get so caught up with the different buzzwords that they end up drowning in stats rather using the channels to drive results through an inbound marketing strategy. While the list of engagement metrics such as LIKES, MENTIONS, RETWEETS and +1s are important, this is only 1 of the 3 KPIs you should be measuring and driving if you plan to generate leads from your online marketing.Read More
Social Reports -- a new feature of Social Inbox Social Inbox now features 5 pre-populated reports so you can accurately report on your social media marketing. These reports include Compare Time Frames, Compare Platforms, Compare Channels, Campaigns and Reach. These reports also include benchmarking data, where we compare a marketer to other marketers with a similar size reach on social media, who are also publishing to social media through Social Inbox. Read our launch blog post on Social Reports or check Social Reports out now in your own account!Read More
Early stage startups have it tough. How do you build your business and your brand -- without breaking the bank? For more than 7 years, HubSpot's award-winning marketing software has helped businesses expand and manage their online marketing presence. The Greenside Agency has been helping startups and small businesses for the past 10 years and is ready to kick it into overdrive! Now all of that power is available to even the most strapped of bootstrapped companies. Now there's HubSpot Jumpstart with TGA Inbound Marketing Packages.Read More
Since 1981, Skybay has been the source for remarkable face-to-face event experiences. They offer trade show and event exhibits to match any size and budget, ranging from tabletop displays and portable displays to modular inline exhibits and large-scale island exhibits. Skybay makes over 20 different exhibit systems, including pop-ups, banner stands, panel systems, fabric structures, truss and other structural, custom modular exhibit systems that add to the event experience.
The main marketing goal for SkyBay is to increase traffic to their website in order to generate more customer acquisition. After doing a lot of the same things over the years with good results, all of a sudden Skybay started to see their sales decline and they weren’t quite sure where to turn next. Their demographics were beginning to shift and they were unsure what were the best tactics to reach them. The team decided to be proactive and they started researching new trends in the industry to help them get back on track. They wondered if there was a solution that would help them reach a wider audience and manage all the new areas that SkyBay needed to manage?
Before Skybay decided to use the inbound marketing to help manage their marketing program, their main challenge was increasing online traffic in order to generate new leads to increase sales. At this time, all of their leads were coming from the corporate office through traditional marketing tactics like phonebook advertising. Beyond that, they were using email to reach out to leads, but had no metrics or measurements surrounding it. They had no way of knowing how each program was actually working and which ones to spend the most time and money on.
Marketing team member Sarmistha Tarafder knew Skybay needed a new direction, but they just needed help knowing what was the right way. She began researching new tactics and discovered inbound marketing.
After Skybay started using the inbound marketing with their marketing tactics, they quickly went to work building traffic to their website. By using HubSpot’s Keyword Grader tool they were able to simply discover what potential customers were searching for when they were looking for their products, which made them feel like they were taping into the pulse of what their customers were thinking and doing. They were then able to use the most effective keywords on their website and in the content they generated, which has helped them increased organic traffic by 726%
With their traffic up, they also knew they needed a way to capture the information of all the potential customers coming to their website. Each page was updated with new product information with customizable lead capture forms and embedded CTAs to gain as much information about each lead as possible. They are now able to track views of each page and how many people have converted. Because of the work they have done building new landing pages and CTAs, since 2009 Skybay has increased their overall leads by 158%.
With Blogging tools, creating content that they can then share with their prospects on their blog, as well as with their social media followers. When an interesting topic arises they are able to write a post in minutes, share their thoughts, and stay on top of the trends in their industry. In addition, inbound marketing gives them SEO tips while they are writing and instant analytics so they can see which topics have resonated the most and develop more content surrounding those topics. In the last year alone, they were able to increase subscribers to their blog by 97%.
The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!