Top 10 Marketing Tips from Fashion Brands

Posted by Richard Dimarco Barea on Apr 9, 2014 5:37:18 PM

If you are a young designer planning to start selling your products online, or an already established fashion brand just venturing online, it can be difficult to know where to start. Selling fashion via a website and mobile is a very different proposition to buying in-store. There are many little helpers that aid your customer with their decision making process inside the store. Your customers can do things such as:

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Topics: Lead Generation, PR, experiential marketing, SEO, E-mail Marketing, LIFECYCLE MARKETING, Retention Marketing, social media, Fashion, inbound marketing

10 Ways to Market Your Fashion Apparel Using Social Media

Posted by Richard Dimarco Barea on Apr 9, 2014 4:59:53 PM

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Topics: Lead Generation, experiential marketing, E-mail Marketing, LIFECYCLE MARKETING, social media, Fashion, inbound marketing

Events Management Firm Increases Leads by 158%

Posted by Richard Dimarco Barea on Jan 30, 2014 3:03:00 AM

Since 1981, Skybay has been the source for remarkable face-to-face event experiences. They offer trade show and event exhibits to match any size and budget, ranging from tabletop displays and portable displays to modular inline exhibits and large-scale island exhibits. Skybay makes over 20 different exhibit systems, including pop-ups, banner stands, panel systems, fabric structures, truss and other structural, custom modular exhibit systems that add to the event experience.

The main marketing goal for SkyBay is to increase traffic to their website in order to generate more customer acquisition. After doing a lot of the same things over the years with good results, all of a sudden Skybay started to see their sales decline and they weren’t quite sure where to turn next. Their demographics were beginning to shift and they were unsure what were the best tactics to reach them. The team decided to be proactive and they started researching new trends in the industry to help them get back on track. They wondered if there was a solution that would help them reach a wider audience and manage all the new areas that SkyBay needed to manage?

Was there a solution to getting their sales back on track?

Before Skybay decided to use the inbound marketing to help manage their marketing program, their main challenge was increasing online traffic in order to generate new leads to increase sales. At this time, all of their leads were coming from the corporate office through traditional marketing tactics like phonebook advertising. Beyond that, they were using email to reach out to leads, but had no metrics or measurements surrounding it. They had no way of knowing how each program was actually working and which ones to spend the most time and money on.

Marketing team member Sarmistha Tarafder knew Skybay needed a new direction, but they just needed help knowing what was the right way. She began researching new tactics and discovered inbound marketing.

Skybay Generated More Traffic and Leads

After Skybay started using the inbound marketing with their marketing tactics, they quickly went to work building traffic to their website. By using HubSpot’s Keyword Grader tool they were able to simply discover what potential customers were searching for when they were looking for their products, which made them feel like they were taping into the pulse of what their customers were thinking and doing. They were then able to use the most effective keywords on their website and in the content they generated, which has helped them increased organic traffic by 726%

Using Landing Pages and CTAs to Capture Lead Information

With their traffic up, they also knew they needed a way to capture the information of all the potential customers coming to their website. Each page was updated with new product information with customizable lead capture forms and embedded CTAs to gain as much information about each lead as possible. They are now able to track views of each page and how many people have converted. Because of the work they have done building new landing pages and CTAs, since 2009 Skybay has increased their overall leads by 158%.

Blogging to help build their Web Presence

With Blogging tools, creating content that they can then share with their prospects on their blog, as well as with their social media followers. When an interesting topic arises they are able to write a post in minutes, share their thoughts, and stay on top of the trends in their industry. In addition, inbound marketing gives them SEO tips while they are writing and instant analytics so they can see which topics have resonated the most and develop more content surrounding those topics. In the last year alone, they were able to increase subscribers to their blog by 97%.

Improve Your Business with Inbound Marketing [FREE]

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Topics: Lead Generation, event marketing, Blog, experiential marketing, hubspot, inbound marketing, skybay

Avicii's Pop-Culture Music Video: The Ultimate Inbound Marketing Asset

Posted by Richard Dimarco Barea on Jan 22, 2014 12:29:00 PM

The video 'Wake Me Up' by a Avicii is a strategic marketing effort to acquire new consumers in narrative visual form. The video posits two sisters trying to find their place in society amidst the metaphor of a small rural and country town reminiscent of the musical composition.

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Topics: advocate, experiential marketing, wake me up, branding, Video, SEO, music video, avicii, touchpoints, musical composition, web video, strategic marketing, pop culture, inbound marketing, customer journey, youtube, analysis

Make your Event the Show of the Year!

Posted by eventsbyellemiami on Jan 8, 2014 3:00:00 AM

It’s a new year and with that brings new expectations for elite events. Everyone wants his or her event to be the one that people remember, particularly in Miami. The big question is how?

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Topics: PR, experiential marketing, miami, event planning, small business marketing, events by elle, casino, elite, events, vegas

Superhero: Elle Becerra - PR & Events

Posted by Richard Dimarco Barea on Jan 2, 2014 3:26:00 PM

The Greenside Agency has always prided itself on building the best team of Superhero's to rescue its clients from the boring black-hole of discount marketing and lifeless brand management. One of our favorite new partners fighting against crime has the unique ability to make your customer base wide-eyed, bushy-tailed and falling all over your brand at your next event. Let's get to know her:

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Topics: PR, experiential marketing

5 Marketing Resolutions that will Make you a Billionaire

Posted by Richard Dimarco Barea on Jan 2, 2014 12:05:00 PM

Sure we all had a great year in 2013, but that doesn't mean that we should rest on our laurels and not improve anything right? We've always said that when things are running smoothly and you're beginning to see the fruits of your labor is the perfect moment to strike! Start experimenting with those BIG ideas neither your time or budget could afford.

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Topics: experiential marketing, inbound marketing

About TGA

The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!


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