Inbound Branding 404: How to Find Your Social Media Money Tree

Posted by Jon Belgrad on Jun 4, 2015 1:08:00 PM

How many likes does it take to convert a lead? Is it the email that nurtured your lead? Or a blog post? Use these tools to measure your brand's success and use real data to measure your return on investment.

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Topics: digital marketing, roi, social media marketing, inbound branding

Inbound Branding 202: Taking Your Brand Live!

Posted by Jon Belgrad on May 25, 2015 7:20:46 PM

 
Last time we posted about Inbound Branding: How Your Brand Stays Relevant on the Internet to help you start with the basics (mission, values, visibility, and trust). This time we are delving further into the topic by describing how to stick out by managing your inbound branding efforts properly to increase your brand equity. 
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Topics: branding, SEO, strategic marketing, digital marketing, inbound branding

Inbound Branding 101: How Your Brand Stays Relevant on the Internet

Posted by Jon Belgrad on May 18, 2015 7:43:00 PM

Most businesses want to stand out and be recognized in a highly competitive space but don't know how to do it. Branding will help distinguish you but the rules have changed in the digital age. Now it's all about Inbound Branding to grow your revenues and brand equity (the value of having a well-known brand name) to make sure your business stands out!
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Topics: branding, strategic marketing, digital marketing

How to Court Your Perfect Lead

Posted by Richard Dimarco Barea on Jan 23, 2014 3:00:00 AM

Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry?

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Topics: Lead Generation, infographic, personas, miami, SEO, digital marketing, inbound marketing

The Amazing and Appaling Truth Behind Infographics

Posted by Richard Dimarco Barea on Jan 9, 2014 3:00:00 AM

You have seen some amazing info-graphics on your internet travels and might have even attempted a few but you still can't get one to look and communicate just right! Enter the "Entry Level Article" that will solve all your problems and shock your friends too!

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Topics: infographic, copyrights, miami, humor, contrast, neo mammalian studios, Design, 10 awesome ways, usability, social media, digital marketing, paradox, inbound marketing, irony

22 Trending Topics in Small Business Marketing Today!

Posted by Richard Dimarco Barea on Jan 7, 2014 2:10:00 PM

You're a small business and want to stay on top of the best marketing advice but don't have time to read 100 articles daily! You simply need to find the right ones and create action from it that drives strategic business goals.

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Topics: Greenside Agency Blog, Indirect Marketing Campaigns, small business marketing, Funny Marketing Automation, digital marketing

Leads, Leads, Leads!

Posted by Richard Dimarco Barea on Jan 4, 2014 3:07:00 PM

It's 2015 and one thing has not changed----The Need for Leads (pun not intended)!

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Topics: Lead Generation, wufoo, miami, integrations, API, strategy, bitly, twitter ads, social media, digital marketing, facebook ads, mailchimp

What Digital Marketing Can Learn from Flyers!

Posted by Richard Dimarco Barea on Dec 21, 2013 5:29:00 PM

It's been said that the digital revolution has completely eradicated the need to do traditional marketing like print such as direct mailers.While price points seem to be effectively lower per digital the lifetime engagement l cycle tends to be lower. Evidence for this? 

When was the last time you got a flyer in the mail for something you wanted but not necessarily at the moment and left it there for a few weeks?How many times did you look at that flyer before you used it or through it away? I know we've had a Nordstrom catalog sit in our offices for over 3 months! 

While tracking a digital ad had it's immediate advantages, one can hardly ever claim that this ad has SAT on a target viewers kitchen for more than 3 seconds after they did not click on it. So how then can we use the digital tracking capabilities of new media analytics combines with the concept of life cycle management to gauge both our online and offline marketing collateral?

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Topics: offline, Analytics, online, Design, digital marketing, inbound marketing

About TGA

The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!

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