Inbound Branding 303: How to Monitor Your Brand Online

Posted by Jon Belgrad on Jun 1, 2015 8:06:00 AM

You may invest months or years of creative energy into building your brand, (not to mention money) and it can all be torn down in a matter of minutes if you don't monitor it properly. Taking a proactive approach allows you to mitigate situations before they create lasting, harmful effects on your entire company. Follow our Inbound Brand monitoring best practices to ensure your digital footprint is always working for you and never against you.

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Topics: branding, roi, social media marketing, inbound branding

Inbound Branding 202: Taking Your Brand Live!

Posted by Jon Belgrad on May 25, 2015 7:20:46 PM

 
Last time we posted about Inbound Branding: How Your Brand Stays Relevant on the Internet to help you start with the basics (mission, values, visibility, and trust). This time we are delving further into the topic by describing how to stick out by managing your inbound branding efforts properly to increase your brand equity. 
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Topics: branding, SEO, strategic marketing, digital marketing, inbound branding

Inbound Branding 101: How Your Brand Stays Relevant on the Internet

Posted by Jon Belgrad on May 18, 2015 7:43:00 PM

Most businesses want to stand out and be recognized in a highly competitive space but don't know how to do it. Branding will help distinguish you but the rules have changed in the digital age. Now it's all about Inbound Branding to grow your revenues and brand equity (the value of having a well-known brand name) to make sure your business stands out!
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Topics: branding, strategic marketing, digital marketing

How to Brand Your Business like a Pop Star!

Posted by Richard Dimarco Barea on May 15, 2015 12:10:00 AM

Are you ready to grow your brand? While pundits can argue over the quality of an artist like Taylor Swift, how trend-setting Pharrell's hat really is or even if Don Draper is ever going to get out of his funk...one thing is clear, you definitely know everybody I just mentioned! Why? Because they are well branded!

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Topics: branding, pop culture, inbound marketing

Avicii's Pop-Culture Music Video: The Ultimate Inbound Marketing Asset

Posted by Richard Dimarco Barea on Jan 22, 2014 12:29:00 PM

The video 'Wake Me Up' by a Avicii is a strategic marketing effort to acquire new consumers in narrative visual form. The video posits two sisters trying to find their place in society amidst the metaphor of a small rural and country town reminiscent of the musical composition.

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Topics: advocate, experiential marketing, wake me up, branding, Video, SEO, music video, avicii, touchpoints, musical composition, web video, strategic marketing, pop culture, inbound marketing, customer journey, youtube, analysis

About TGA

The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!

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