Why Your Gym Needs to Review Cost Per Lead (CPL)

Posted by Richard Dimarco Barea on Mar 10, 2014 7:13:49 PM

Instead of worrying about percentage of revenue (like most clubs do) the best way for you to determine your marketing budget is to determine the answer to this question:

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Topics: fitness, health club, gym, cost per lead, inbound marketing, analysis

Avicii's Pop-Culture Music Video: The Ultimate Inbound Marketing Asset

Posted by Richard Dimarco Barea on Jan 22, 2014 12:29:00 PM

The video 'Wake Me Up' by a Avicii is a strategic marketing effort to acquire new consumers in narrative visual form. The video posits two sisters trying to find their place in society amidst the metaphor of a small rural and country town reminiscent of the musical composition.

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Topics: advocate, experiential marketing, wake me up, branding, Video, SEO, music video, avicii, touchpoints, musical composition, web video, strategic marketing, pop culture, inbound marketing, customer journey, youtube, analysis

About TGA

The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!


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