Most marketers are focusing on getting the maximum reach from their inbound strategies & social media messages by evaluating factors like:
- copy content
- day of delivery
- time of delivery
- link and image additions
While every digital marketer has their go-to best practices on how to create viral content we felt it was important to give you the FACTS about what works and what doesn't work. Our friends at Po.st have created an awesome infographic that 'shows us the money....errrrr....quantitative studies" that even Jerry Maguire can be proud of. But first let's address the 6 Myths:
MYTH: Most Content Sharing Happens on Facebook & Twitter
MYTH: Consumers Click on Social Links Evenly
MYTH: Content with Shortened URLs have Similar Lifespans
MYTH: Content Peaks Over the Weekend
MYTH: Millenials (by demographic) Share the Most Content
MYTH: Facebook Offers the Best Referral Traffic
As you can see some of the best social media marketing best practices are intuitively wrong and that is why a focus on quantitative factors and data should be primary characteristic of selecting a social media agency to run your campaigns. After all if the 4 year old kid in Jerry Maguire put an emphasis on numbers, shouldn't you?
Looking to run a social media campaign to generate customers, download our FREE guide below!