As experts in the field of Inbound Marketing, we've seen our fair share of mistakes, from friends starting a new business venture to clients admitting they don't know what else to do. The truth is these 4 mistakes are usually in every scenario and are easy to avoid if caught early, so we've decided to share them with you.
Not Setting Goals
Setting goals is an essential part of your businesses success. It is the outline for all other things and one of the reasons why so many businesses fail. However, this can be more challenging that it seems. When you set a goal, short or long, it is important to be as specific as possible while keeping it realistic. Some entrepreneurs, like the Altizer Performance Partners, do a test month to see where they stand first.
A study from the University of Liverpool revealed a connection between depression and setting generalized, abstract goals. It turns out that when we don't have precise criteria for what it means to achieve a goal, it's difficult to ever feel a sense of accomplishment, say Inbound Marketing experts at Hubspot.
No Distribution Strategy
There is a strategy to the madness that is content distribution and without that strategy your cyber presence might as well be obsolete. Being cyber-obsolete sounds a lot less scary than it actually is.
Additionally, your content distribution strategy fuels lead generation. Content distribution is the part of your Inbound Marketing campaign that centers on creating, publishing, and distributing content for your target audience -- usually online -- to attract new customers. This is were knowledge on SEO keywords can be helpful to optimize your website pages.
Not Measuring Results
A continuously mentioned neglect in the world of marketing, overall, and mentioned countless times throughout our blog is measuring and keeping track of results. Your metrics keep you on track and will bring up problem areas as well as possible positive outcomes.
"The more specific and goal oriented your plan is, the easier it will be to measure its success."
We cannot stress this enough, creating a target persona is the most important part of a successful Inbound Marketing campaign, yet it is the one most often ignored. Probably because it requires a significant amount of research.
A thorough research of the person you are targeting will help you build ads, create content and images that will relate to that group as a whole.
It is easy to lose focus or make these simple mistakes when you're trying to kick-off a knew business strategy. Consider these the building blocks of your company, the foundation you will build up from. Without a persona, setting realistic goals and having a distribution strategy you can't measure your progress or see what you're doing wrong. To get a full grasp on these concepts, download out "Secrets for a Successful Inbound Marketing Campaign" PDF, free.