Richard Dimarco Barea

I strive daily to be an inspirational and tireless leader, maximizing all relationships through positive, intelligent and personal engagement. My track record has labeled me an innovator in the field of Marketing, Media & Music. Working within both Fortune 500 companies and growing small & mid-sized enterprises has afforded me the opportunity to leverage cutting edge business practices & an entrepreneurial drive into every aspect of my 'professional and private' life. I do not see a distinction between the two, I see a complement. "All Great Art Requires Work, No Great Work Lacks Art"
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Recent Posts

5 Must Have FREE Stock Photo Sites for Your Blogging

Posted by Richard Dimarco Barea on Jan 1, 2017 7:33:00 PM

If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be.

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Topics: inbound marketing, stock photos, blogging

How to Grow eCommerce Revenue by 600%

Posted by Richard Dimarco Barea on Nov 19, 2015 8:27:37 PM

 
When it comes to growing your e-commerce business it can feel like you're pushing a huge boulder up a hill. You keep telling yourself the same thing time and time again. How do i get more people to my website? Why don't people open my e-mails? Most importantly, you ask yourself the hardest question---Why aren't more people buying?
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Topics: inbound marketing, social media marketing, revenue generation, email nurturing, ecommerce, marketing testimonials

4 Crucial Facts about Lead Nurturing and Sales

Posted by Richard Dimarco Barea on Jun 9, 2015 7:02:23 PM

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Topics: Lead Generation, hubspot, lead nurturing, sales and marketing alignment, marketing automation

Video Marketing & Inbound Branding

Posted by Richard Dimarco Barea on May 19, 2015 3:48:00 PM

Did you know that there are more than 7 billion videos watched each and every day on Facebook and YouTube? One thing is clear: customers are hungry for video and you need to begin integrating it into your Inbound Branding and Inbound Marketing Strategy. A recent survey confirms that businesses that are using video have a leg up in 2015.

Video Marketing Highlights

Some of the highlights of our survey include the following stats:

  • 4 times as many consumers would rather watch a video about a product than read about it.
  • 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
  • Customers are nearly 50% more likely to read email newsletters that include links to video.
  • 4 in 5 consumers say a video showing how a product or service works is important.

Video Marketing Cheat Sheet

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Topics: inbound marketing, inbound branding, video marketing

How to Brand Your Business like a Pop Star!

Posted by Richard Dimarco Barea on May 15, 2015 12:10:00 AM

Are you ready to grow your brand? While pundits can argue over the quality of an artist like Taylor Swift, how trend-setting Pharrell's hat really is or even if Don Draper is ever going to get out of his funk...one thing is clear, you definitely know everybody I just mentioned! Why? Because they are well branded!

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Topics: branding, pop culture, inbound marketing

How to do SEO Inbound Marketing Using Hubspot

Posted by Richard Dimarco Barea on Apr 19, 2015 11:10:00 PM

You’ve probably heard about the Inbound Methodology, read a few blogs, downloaded a few content offers—heck maybe even started using Hubspot or have an Inbound Agency doing your marketing. Well congratulations for being one of the few organizations innovating and driving better results than your competitors. But are you optimizing your use of Inbound and Hubspot for your marketing goals? It is crucial now that you are considering or have made the investment that you optimize for greatest ROI by using Targeted SEO.

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Topics: miami, SEO, inbound marketing

6 Social Tools a Miami SEO Uses to Drive Traffic to Your Website

Posted by Richard Dimarco Barea on Apr 7, 2015 1:29:00 PM

It's all so overwhelming isn't it? As more organizations catch up with their online marketing efforts by jumping on Facebook, Twitter and perhaps even launching their blog (must-have) they get exposed to the ever expanding world of social networks and content creation. Posting pictures here, SEOing your website, writing blogs there, making an inforgraphic, wirting an eBook and deciding between a content strategy for each platform (recommended) versus the same content on all channels can be truly exhausting! Just stop right there and breathe my friend. The most important thing to keep in mind is one simple mantra: 

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60 Second Guide to Social Media Strategy

Posted by Richard Dimarco Barea on Mar 18, 2015 1:24:00 PM

Things have changed! The way you create a social media strategy has evolved significantly since MySpace was toppled by Facebook over 10 years ago. Today, modern marketers should be atuned to buzz words and platforms like Snapchat, Meerkeat, Memes and Selfies! From Miami to NewYork City it's time to get excited because it's time to update your social media strategy!

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Topics: social media

How to Promote Your Event Using Social Media

Posted by Richard Dimarco Barea on Mar 12, 2015 10:53:00 AM

Does your organization conduct events or launches? Are you wondering how to use social media like Facebook, Twitter and Instagram to promote those events and drive attendance?

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Topics: marketing, event marketing, social media

4 Tactics to Drive Leads Through the Funnel Faster

Posted by Richard Dimarco Barea on Feb 24, 2015 11:42:01 AM

Whether your prospects are in the top of the funnel or have received various e-mails from you it is always important to establish a sense of urgency to push them through the buyer journey as fast as possible. When setting up your inbound marketing campaign components (social media messages, content offer, ppc ads, blog articles) focusing on tapping into the scarcity principle that we are gentically programmed with is valuable in your ability to drive to the bottomline.

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Topics: Lead Generation, sales, inbound marketing, funnel, sense of urgency

About TGA

The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!

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