#1: They Can't Find Your Video
One of the biggest mistakes companies make is thinking that once they post their video in YouTube everyone will see it. Video, just like written content, needs to be optimized for search engines. Do a thorough keyword research to find out what people are searching for in your market. Then, optimize your video's title, description, tags and transcribe the video in text. This will give you a high chance of appearing in search engine results.
#2: They Don't Know What it's About
I don't know about you, but I hardly ever watch a video that has no description. Not only is a well written video description helpful information for your target market but it is helpful for your SEO ranking as well. Search engines like Google and YouTube base their ranks on how well your content does based on specific keywords and how relative they are to your content.
#3: You Are Not Promoting on Social Media
Another huge mistake people make after uploading their video content is not sharing it on Social Media channels. Not only is it another platform for exposure, but it's a great way to encourage others to share your video content on their personal social media feed.
Social media sharing website, Hootsuite, says:
"More social networks are rolling out native video, demonstrating its growing value. Snapchat, Facebook, Instagram, and Twitter all have their own video features. And then there are the platforms whose main function is social video sharing, such as Vine and YouTube. For live video there’s Periscope, Meerkat, and Facebook, which has updated its News Feed algorithm to favor live video. Facebook recently shared in a blog post, “Now that more and more people are watching live videos, we are considering live videos as a new content type—different from normal videos—and learning how to rank them for people in News Feed.”
#4: You Didn't Build a Prospective Customer Base
Don't be sad. This is a tough one and needs a lot of work. Build your prospect and subscriber base. What's a branding and marketing campaign if it doesn't have a following? Create a "subscribe" call to action at the end of your videos or above the description. Test out a few spots and see which ones work best for your audience. A great way to create awareness and subscribers is by sending a detailed e-blast with a "subscribe" call to action. This is a great way to build a following based on people who already show interest in your company. Show them what your video channel is about and the benefits of subscribing!
There's a reason Miami SEO experts are implementing video into marketing campaigns. It engages the target market and converts prospects into customers faster! Branding your company is essential in today's content driven society, and video is the highest engaging platform out there. But creating vidos with no SEO plan is a sure way to invest a lot of resources and deliver minimal results. Want to get maxmimum results from your video and content strategy? Learn how to SEO your Video Content to maximize awareness and generate leads for your sales team.