10 Amazing Statistics about Inbound Marketing

Posted by Richard Dimarco Barea on Dec 12, 2014 3:16:00 AM



Are you able to track ROI from your online marketing efforts? If so, how are you doing it? What are some of the ways that you’re generating leads through your website? Are you hitting your business goals with these methods? How are you tracking your current cost per lead? 

If you don't like the answer to these questions or may not have answers then Inbound marketing may be a great fit for you and your organization. By utilizing an integrated strategy of personas, blogging, social media and landing pages companies just like yours are achieving amazing results within 3 months. Here are 10 of the most amazing statistics about Inbound Marketing:  

  1. 80% of marketers are using Inbound Marketing tactics
  2. Inbound cost-per-leads are 3X cheaper than outbound tactics
  3. Inbound marketers put higher focus on social media, blogs & SEO
  4. 95% of Inbound marketers see greater ROI than the previous year
  5. B2B, B2C and Non-Profits all experience greater ROI using inbound tactics
  6. North America and Europe both saw greater ROI using inbound vs. outbound tactics
  7. Marketers who prioritized blogging are 13X more likely to enjoy positive ROI
  8. Mid-sized companies are allocating more budgets to inbound vs. outbound tactics
  9. Prospects are more knowledgable with companies that use Inbound Marketing
  10. B2B, B2C and Non-Profits all cite more leads via Inbound Marketing tactics




Topics: nonprofit, inbound marketing, b2b, b2c, statistics

About TGA

The Internet has changed the world of business and social interaction. Organizations that leverage the methodology and technology of Online and Inbound Marketing, Search Engine Optimization and Social Media are staying relevant and growing. Our goal is to help you stay up to date by offering you digital resources to help you improve and impact the world through your mission!


Posts by Topic

see all

Subscribe to Email Updates